I don’t know about the rest of you but my 4th of July was rain, rain, grey clouds, and then more rain ─ as I’m sure many East Coast dwellers had to endure. So, as I sat and waited for my house to fill up with family and friends and waited to dodge the raindrops while grilling, I caught up on some reading. I was reading one of my favorite e-zines when I started browsing through the advertisements, and I started to wonder how many of you take advantage of some of the great electronic marketing tools out there.
E-zine ads and banner ads can be very effective marketing tools, if done right. It is somewhat of an art to write an effective ad. You need to be short and sweet when advertising your product or service and when explaining how it will benefit your customers. You also want to make sure your ad will catch your client’s attention through both its look and placement. Remember, you’ll be competing with many other ads selling the same or similar products or services.
If you want to try to limit your competition, safelists and optin lists may be the way to go. A safelist is a group email list of individuals who have agreed to receive e-mails from one another, and an optin list includes information on individuals who have opted to receive emails from you. Both can be used to send big advertisements (without any competitive advertisements) directly to your target audience.
To learn more about these and other effective marketing tools, visit http://www.colevans.com.