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July 25, 2006

Web templates

You asked, we listened. You can now instantly generate a copy of our dishpronto.com homepage to host on your own server; simply click on 'Web template' here to the left, follow the instructions, and post on your own web server. How much easier could it be? Let us know in the Affiliate Sound-off.

July 07, 2006

Sound Off

The last few blog entries discussed a variety of effective marketing tools including search engine strategies such as relevant keywords, search engine submissions, PPIs, and PFIs. We also gave some tips on how to effectively use electronic advertisements, such ezine and banner ads, and direct advertisements, such as optin lists and safelists.

Well, now it’s your turn. What marketing tools have you used and are currently using? Which do you think work best? Why do you think your way is the best way? Send us your thoughts to the Affiliate Soundoff and we’ll post some of your responses.

July 05, 2006

Worthwhile electronic marketing

I don’t know about the rest of you but my 4th of July was rain, rain, grey clouds, and then more rain ─ as I’m sure many East Coast dwellers had to endure. So, as I sat and waited for my house to fill up with family and friends and waited to dodge the raindrops while grilling, I caught up on some reading. I was reading one of my favorite e-zines when I started browsing through the advertisements, and I started to wonder how many of you take advantage of some of the great electronic marketing tools out there.

E-zine ads and banner ads can be very effective marketing tools, if done right. It is somewhat of an art to write an effective ad. You need to be short and sweet when advertising your product or service and when explaining how it will benefit your customers. You also want to make sure your ad will catch your client’s attention through both its look and placement. Remember, you’ll be competing with many other ads selling the same or similar products or services.

If you want to try to limit your competition, safelists and optin lists may be the way to go. A safelist is a group email list of individuals who have agreed to receive e-mails from one another, and an optin list includes information on individuals who have opted to receive emails from you. Both can be used to send big advertisements (without any competitive advertisements) directly to your target audience.

To learn more about these and other effective marketing tools, visit http://www.colevans.com.